Walmart Affiliate Program Review 2021

Walmart Affiliate Program Review 2021

You definitely have heard about walmart! 


Because of its popularity and the fact it is a big brand. And if you are an affiliate marketer then you will be glad to know that Walmart has an affiliate program. Walmart is one of the biggest competitors of the amazon affiliate program. 

And you can easily join their affiliate program. In this post I am going to reveal more about how this program works, why you should join it, what are the pros and cons, commission structure, cookie duration and much more. 

So without wasting any time let’s get started 

What Is Walmart? 

Walmart, Inc. is a retailer and wholesaler. The company is a chain of department stores that sells everything from groceries to household products.

Samuel Moore Walton and James Lawrence Walton formed the company in 1945, and it is based in Bentonville, Arkansas.

It is organised into the following business segments: Walmart in the United States, Walmart International, and Sam’s Club are three of the largest retailers in the world.

The Walmart U.S. segment sells consumer goods under the Walmart, Wal-Mart, and Walmart Neighborhood Market names, as well as and other eCommerce names.

Outside of the United States, the Walmart International segment manages supercenters, supermarkets, hypermarkets, warehouse clubs, and cash & carry. Sam’s Club consists of membership-only warehouse clubs as well as 

Why Should You Join Walmart Affiliate Program?

The Walmart affiliate program allows you to earn money by promoting Walmart products on your website. Furthermore, Walmart is a well-known brand. This moniker entices customers to visit your website and click on affiliate links. And for you, that means money! 

Shoppers will recognise the Walmart name and be brought to a site they are acquainted with. You can make a lot of money on commissions utilising the Walmart affiliate program because Walmart has such a large following.

How Does The Walmart Affiliate Program Works? 

The Walmart Affiliate Program is simple to join. Impact Radius, an Affiliate Service Provider, is employed by Walmart. They give a straightforward interface for Walmart Affiliates to track their sales, click-throughs, commissions, and impressions. You will receive professionally created banners and text links in a weekly newsletter as an affiliate. 

You can also create custom text links to anything on at any time. If you add these text links or banners on your blog, visitors will be enticed to follow these links or banners to the Walmart website, where they will be credited with a commission if they make a qualifying purchase. 

It’s simple to sign up as a Walmart Affiliate, and it’s absolutely free. You only need to complete an application, and once approved, you will begin receiving their weekly newsletter, as well as affiliate tools and information.

Step By Step Guide To Walmart Affiliate Marketing 

Register for a Free Account 

Firstly you need to create an account on Walmart’s affiliate site. You must wait 24 hours for the admin to review your application before becoming a member. 

You must submit your country, business type, business name or your name, as well as other crucial information such as your first and surname names, email address, and social security number on the sign-up page. 

You must also offer information about your website and the quantity of monthly traffic you generate. 

Walmart has the right to accept or reject applications. The corporation can also choose to end its engagement with its affiliate partners at any time. 

Check the terms and conditions to make sure you aren’t breaking any of their rules.

Choose your products and tools

After you’ve been approved, you must decide whether to use the Chrome plug-in or the WordPress plug-in. 

Both of them will simplify the process because you will only need to select a product from Walmart’s website, and the tools will automatically insert your affiliate links in the keywords you provide. 

The other option is to manually select the products. You can do this through Walmart’s Linkshare program. It’s a platform designed exclusively for the affiliate program of the company. 

This is where you’ll find information on your commission, net sales, affiliate marketing products, and the links you’ll need to use.

Advertise Your Walmart Affiliate Links

The next stage in the process of becoming a Walmart affiliate is to begin marketing. This can be done in a variety of ways, depending on your unique strategies and techniques. 

Get paid on a monthly basis 

You have the ability to choose the minimum payout amount from Walmart as an associate partner. The payment is made monthly and is only equal to the whole of your net sales. 

The cost of a product after taxes and shipping is referred to as a net sale. Linkshare will automatically compute your commission percentages based on the net sale. You can earn a maximum of 4% in commissions.

Products To Promote On Walmart? 

With a few restrictions, you can promote 99% of the products sold on Walmart. During the enrollment process, you will be informed that the following products are not eligible for promotion, meaning you will receive no commission: 

  • Apple’s Products 
  • Items for the kitchen and the home 
  • Gift Cards 
  • Personal Hygiene 
  • Metals of Precious Value 

It may appear like you won’t be able to market many things, but that’s probably less than 1% of Walmart’s inventory. (estimated) 

Note that Walmart reserves the right to change this at any time.

How To Promote Walmart? 

Product reviews 

Product reviews are a standard method employed by most affiliates, and they assist affiliates gain more visitors through organic search. To write a review for a product, you must first purchase and use it, and then give your thoughts on it, including advantages and negatives, as well as tutorials. 

Email marketing

You’ll need a list of potential clients who have already subscribed to your website. You can send them emails to remind them to come back to your site and read fresh articles. 

Social media

In affiliate marketing, you can use your social media account like instagram, facebook, pinterest etc. to promote these products easily to your target audience. If you already have a decent amount of followers then it’s well and good for you and if you do not have then you can consider building it right away.

Tools Provided By Walmart Affiliate Program

Walmart SDK

This tool allows you to include a “Buy Now” button in your article that is linked to your affiliate link. 

This certainly simplifies the purchasing process for clients, which should help you increase conversions (assuming you’re getting the correct traffic). 

The only thing left for them to do is go to Walmart’s website and look at his shopping cart. 

You’ve just received a commission from Walmart, so congratulate yourself.

The Walmart Chrome Extension

As a Walmart affiliate, this is also a terrific tool to use because it lets you identify the best-selling products much faster.

The Walmart WordPress Plugin

If you use WordPress (which you should), you’ll also have access to the Walmart WordPress plugin, which allows you to effortlessly insert links from the Walmart website into your post that are immediately marked with your affiliate link. 

Instead of manually looking for products on Walmart’s website and connecting to them, the plugin will pick things you’d want to advertise based on the keywords you enter.

Walmart API

You can also take advantage of Walmart’s vast API if you’re a developer or a power user. 

To be more exact, Walmart affiliate provides five APIs: Datafeed API, Special Feeds API, Search API, Product Lookup API, and Taxonomy API, each with its own set of capabilities. On Walmart’s affiliate page, you can obtain a thorough description for each API. 

What Are The Pros And Cons Of Walmart Affiliate Program? 


Promotional Materials

The Affiliate Program goes out of its way to assist their affiliates by providing free banner advertisements to promote on your website in order to increase sales. 

They also offer free newsletters and comprehensive product information.

Large Market

Walmart is responsible for more than half of all internet sales in the United States (followed by Amazon). This means that over half of all online customers in the United States choose to shop at Walmart. Marketers will have a significant opportunity as a result of this. You may concentrate on your primary business of boosting traffic rather than worrying about product quality or customer service.

Instant Approval 

When you apply for the Walmart affiliate program, you will be instantly approved for it which is pretty awesome. 

Big Brand

Walmart is a well known brand with a huge reputation. So it’s good for you as an affiliate to get associated with big brands. 


Short cookie duration 

The cookie duration of the Walmart affiliate program is for only 3 days. Three days are not enough and if the customer decides to purchase the product after 3 days you will not receive any commission. 

Target market is only the United states 

Walmart ships their goods only in the United states and if your website does have significant traffic from other countries then the US. Then it can lead to loss of sales. You need to make sure that you are targeting the United States audience. 

Last click policy

Many marketers have expressed their dissatisfaction with this. Only the last click would be compensated under Walmart’s policy. This means that if a customer visits your affiliate website and clicks on an affiliate link, but then purchases the goods via another marketer’s affiliate link, the sale is not considered qualifying.

Only the sales generated by the most recently visited link would be compensated. The last click policy, as risky as client behaviour can be, adds to the marketer’s woes.

A 60-day credit policy 

It may take some time for affiliate payments to be credited to your bank account. Walmart has a 60-day retention period, after which your commission share is credited to your bank account.

What is the Cookie Duration?

Walmart offers a 3 day cookie rate. 

This implies that if someone hits on your link today but doesn’t buy the goods for another three days, you’ll still get paid. 

This is modest compared to other affiliate programs, but it is respectable when compared to competitors such as Amazon, Target, and others. 

Another crucial element to consider before enrolling in this program is the commission rates.

Commission Structure 

walmart affiliate program commission

The Walmart affiliate program has a price structure based on categories. Walmart commissions range from 1% to 4%, as shown in the commission table above. It’s always better to choose things that will appeal to your target market. If your specialization is kitchens, publishing reviews of toys will be of little benefit. So, when it comes to the Walmart program, one of the most crucial things to examine is whether your niche pays a commission of at least 4%. It will be difficult to earn enough money to justify the cost of content production for 1% things like electronics (though these are low payout products in almost all affiliate programs).

Final Thoughts

Overall the Walmart affiliate program is decent to make money online if you already have traffic to your website or on any other platform. The commissions are not that high, this is why you need to have a lot more traffic. Also you need to wait for 2 months in order to receive the payment to your bank account. Walmart is very popular in the United states so you can easily convert the users into customers. You have to make sure your targeting is the United States audience only. 

If you want to learn more about affiliate marketing and then you can join this free affiliate marketing training that has helped me and I think it will do the same for you.

Want more? No problem!

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