13 Best Email Marketing Books To Read

Email marketing is a quick, flexible, and cost-effective approach to contact new customers while also driving return website visits.

You can use email marketing to deliver targeted and personalised messages. This can aid in the development of genuine consumer relationships. It can also help you get better results from your direct marketing operations.

Though, it’s important to avoid misuse of email marketing. If your emails are irrelevant, too frequent, or unwelcome, then it can irritate consumers.

So it’s better to educate yourself as much as you can by reading these amazing email marketing books which will guide you in getting better results.

So let’s get started.

Effective Email Marketing

If you are just a beginner or struggling with driving results to your email marketing campaign. You should definitely read this book because here you will learn how to write effective content that engages the user and encourages them to take some action rather than unsubscribing.

It’s a step-by-step guide on using email marketing to get results. Regardless of the spam issues you’ll face, this user-friendly guide will show you how to reach your target demographic and make it simple for them to sign up for your mailing list.

This book is written by a leading digital marketing agency owner who has over 15 years of experience and worked with popular brands.

Buy – Amazon

The Little Blue Book of Email Marketing Wisdom

This blue book is focused on wisdom. How you can generate income with the use of wisdom. This information in this book will not only help you make a lot of money selling your things, but it will also make you a more persuasive and influential person, which will have an impact on everything you do.

The author is referring to the ability to convert the sales information in this book (as well as the sales information already in your head) into money. Despite the fact that this book is primarily about email marketing, the knowledge contained within it is applicable to all types of marketing.

Buy – Amazon

Do Open

The Author of the book is David Hieatt who has grown his business and earned loyal customers with simple email newsletters. In this book he will explain how you can implement the same.

He had shared his insight, strategy and methodology. He emphasizes on building a loyal community. In the Do open book you will know Why giving is the key to success, How to capture people’s attention when time is your biggest enemy, Why creativity necessitates collaboration, How a small team can succeed.

You will also get to know how to do marketing when you do not have a budget.

David has developed brands from the scratch, with almost minimal resources, by following a few simple rules. His company, the Hiut Denim Company, has a cult following for its “Scrapbook Chronicles” periodical.

Its open rate is well above the industry average. It’s one of the few newsletters that people eagerly await. Hiut Denim receives gifts in the mail on a regular basis, thanking them for sending it out. It has also yielded results.

For the past three years, the company has grown at a rate of 25% a year. The company has made a profit every year for the past three years.

Buy – Amazon

The Rebels Guide To Email Marketing

DJ and Jason discuss bringing email to life and letting it work for your company in a variety of methods that you may have heard don’t work.

You will learn:-

Learn which email marketing principles are no longer valid—and when to disregard the others.
Every aspect of your messaging and marketing should be optimised.
Drive list growth that has a direct impact on the bottom line.
Encourage opt-in by making signup as simple as possible.
Reintroduce genuine wit and creativity to your email.
Write a fantastic primary call to action, as well as secondary and tertiary calls.
Use a variety of ways to expand your email list, including QR codes and messaging.
Make better technical decisions concerning opt-in boxes that are pre-checked and other attributes.
Know when to purposefully create flaws into your emails.
Combine the power of email marketing and social media.
Prepare for email marketing’s short- and long-term futures.

Buy – Amazon

The Email Cemetery

The Email Cemetery allows you to dive deep into real sales emails that died on route to their target’s inbox.

The author of the book is Charlene DeCesare. For more than 25 years, she has served as a trusted counsel to leaders and organisations all around the world.

You’ll go through comprehensive email post-mortems, learn how to self-diagnose your email persona, and figure out how to bring your emails – and your sales goals – back to life.

This professional sales email coroner, using a combination of wit and knowledge, identifies:

Eight humorous personas represent the most typical email blunders.
Where did these email cemetery inhabitants go wrong?
A quick list of signs and symptoms to see if you’re at danger
Actionable email resuscitation advice to avoid a sales slump

Buy – Amazon

The Author’s Guide

Rob Eager is the author of the book He explains how to utilise email to attract people to buy your books. Both fiction and nonfiction authors have benefited from Rob’s assistance in reaching the New York Times bestseller list.

You will learn:-

Create emails that persuade subscribers to become purchases.
Using compelling incentives, you can double your email sign-up rate for free.
Create a fan base that will help you sell more books when you release a new one.
Rekindle interest in backlist titles, regardless of when they were released.
Overcome email “writer’s block” and send sales-oriented newsletters.

Let Rob show you how to develop a list and send clever emails that improve your sales, whether you write fiction or nonfiction, self-publish or deal with a publisher.

Buy – Amazon

How To Use Mailchimp For Beginners

This is the book for you if you’ve ever wanted to use MailChimp but weren’t sure where to begin or found it scary. Follow along with clear step-by-step instructions that will make delivering your first campaign a breeze and help you connect with your audience.

You will learn:-

How to create an account and get started with your first list
How to create a variety of signup forms
How to create your first marketing campaign
How to decipher the data behind your campaigns’ analytics
Ideas for increasing the size of your mailing list
Do’s and don’ts for writing your campaigns in general

Buy – Amazon

How To Create A Successful Email Marketing Campaign

This book will help you learn email marketing quickly so you can obtain greater results in less time.

You will learn:-

How to put the tried-and-true 4-step lead generation process into action
The secrets to increasing email open and click through rates
Using email marketing, there are some clever techniques to turn prospects into paying clients.
Using email marketing automation, you can save HOURS of time and obtain greater results.
This book also comes with FREE Bonus Content, such as online training resources and templates!

Buy – Amazon

Master The Essentials Of Email Marketing Analytics

The ‘analytics’ that power your email marketing optimization program are the entire emphasis of this book.

You will learn:-

Email deliverability is measured using a variety of KPIs and metrics.
Subscriber engagement is measured using a variety of KPIs and metrics.
A variety of KPIs and metrics for tracking email conversions and return on investment.
The technology used by mailbox service providers to determine where inboxes should be placed.
Methods for avoiding spam filters and blacklists
Email deliverability monitoring and improvement techniques
Methods for tracking and improving subscriber engagement.
Improving email marketing KPI performance.

Buy – Amazon

Saas Email Marketing Handbook

This book will show you how to create a world-class email marketing funnel, including how to do things like:

Fill the top of your funnel by contacting potential consumers.
Create a drip email campaign with instructional content that turns leads into trial users.
Take your trial users down the Minimum Path To Awesome and convert them into happy.
This book tells you how to create a world-class funnel for email marketing – like:
Communicate the value of your product
Get back clients who have recently cancelled and enhance retention

Buy – Amazon

Grow Your Business With Cold Emails

In this book you will know how cold emails work. So brace yourself for a wild journey, because all those sophisticated things you read on the Internet about cold emails will pale in comparison to what you’ll learn in this book.

You will learn:-

The number one reason why cold emails succeed or fail (based on real data after analyzing both winners and losers).
Why almost everyone gets it wrong when it comes to cold email marketing and how to simply solve it.
How to send up cold emails such that people appreciate you for your emails and perseverance without even spending a second on it – potential strategies to grow your prospect list
In 2015, we created five email sequences for various goals, all of which received a response rate of more than 50%.
And a lot of other things that will equip you with all you need to succeed with your cold email campaign.

Buy – Amazon

How to Write Letters That Sells

This book lays out a step-by-step plan for generating more revenue from more orders. It’s print salesmanship: get people’s attention and make a quick transaction.

Everyone involved in direct mail and email marketing should read How to Write Letters That Sell. It teaches you how to create letters that are so captivating and convincing that people from all over the world would want your goods and be persuaded to give you their money in return for it.

You will learn:-

How to prevent the most common blunders
When it comes to opening letters or emails, there’s a secret weapon that you should know about.
Words to employ in copy that have the biggest impact
The most effective headlines have been demonstrated time and time again!
How to make your copy easier to read
How to Make Money Copywriting
What motivates people and how can they be used to sell?

All of the tactics that will get your reader to take action right now.

Buy – Amazon

Truth About Email Marketing, The 1st Edition

Everything you need to know about using email marketing in your large or small company!

You will learn:-

The truth about using email marketing to recession-proof your business
The truth about evaluating and enhancing promotional and newsletter initiatives.
The truth about spam vs. email marketing
This book outlines 49 email marketing best practises that have been proved to work.

and simple, quick-to-implement approaches that work.

Buy – Amazon

Final Thoughts

Finally this post has covered more than enough email marketing books to give you immense amount of knowledge.

Pick wisely from the books listed above based on your requirements, then grab up the information contained within the pages to get actual results.

Spend as much time as necessary to complete the books from beginning to end to ensure that you have covered all of the details.

You’ll have to put all you’ve learned into action at some point. Because it’s pointless to read these books if you’re not willing to put in the effort to put what they teach into action.

So, make the most of your company by incorporating the foundation from the books into your plan!

Want more? No problem!

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