13 Best Free Email Marketing Courses 2022

You may already know how important email marketing is for your online business.

It gives you the highest percentage of return on investment.

But if you do not know anything about how to utilise this marketing strategy in your business then you have come to the right place.

You should learn first how you can implement the right strategy and then go ahead.

Therefore in this post, I am going to compile a list of the best free email marketing courses that are available online from reliable sources.

You do not have to invest your hard earning money to sign up for these courses.

The only thing you need to invest is your time.

Hubspot Email Marketing Course

This email marketing course is provided by Hubspot software which helps to grow your online business.

You will learn how to build an email marketing strategy and increase trust with your audience.

The course is hosted by Courtney Sembler, Evan Murphy and Rachel Sheldon who are specialised individuals and the team members of HubSpot.

What you will learn inside the course:-

Understanding Email Marketing
Creating a contact management and segmentation strategy
Sending the right email
Creating a high performing email
Understanding email deliverability
Outlining the design of your marketing emails
Analyzing your marketing emails
Testing your marketing emails
Developing relationships with lead nurturing

Next, you can take an exam to test the skills that you have learned from this course.

Sendinblue Email Marketing Course

Even if you are just a beginner or an advanced marketer, you can benefit from Sendinblue email marketing course for free.

In this course, you will learn every aspect of email marketing.

The experts will give you advice on how you can handle contact management, segmentation, optimize your performance and grow your email list.

What you will learn inside:-

Introduction to Sendinblue
Data Protection in Email Marketing
Managing Contacts & Segmentation in Email Marketing
Growing Your Subscriber List
Campaigns & Reporting in Email Marketing
Boosting Your Email Marketing KPIs
A/B Testing in Email Marketing

After you complete the course you will receive a personal expert certificate that you can further utilize in your resume to show the skills you have.

And increase your earnings based on the knowledge you have gained from this course.

Use Mailchimp to Build an E-mail Marketing Campaign (Coursera)

It is a free email marketing course on a Coursera platform where you will learn how to build email marketing campaigns using MailChimp software.

What you will learn inside:-

Introduction to Mailchimp and creating a Mailchimp account.
Tour Mailchimp and set your audience
Create an email campaign
Design and edit your email campaign
Finish your email campaign design
Send your email campaign

Once you complete this course you will be able to build a customized email that is engaging and build a powerful email marketing campaign.

Advanced Email Marketing

Advanced Email marketing is a free course listed on the Simplilearn website.

Even if you do not have to invest money in this course, you can learn advanced email marketing techniques.

You will learn how to promote products or services and increase sales.

Also how you can create brand loyalty, trust and brand awareness through email marketing.

What you will learn inside:-

Introduction to advanced email marketing
How to write better subject lines
Develop emails that drive results
Optimize your email campaign
List management strategies
Automating your emails
Create optimal landing pages
Create an email campaign
GDPR for digital marketing

In addition, when you complete the course you will have the opportunity to gain a completion certificate.

Email Marketing Made Easy For Beginners (udemy)

It is another free email marketing course designed for beginners by Ron Stefanski.

He is a strong internet marketer with more than 8 years of experience and about 83,689 students enrolled in his courses on the udemy platform.

You will learn the basics of creating highly effective email marketing strategies from launching your first email marketing campaign to growing your email list and increasing revenue.

The main focus of this course is to make you learn the basics of email marketing and secondly how you can create an effective lead magnet.

What you will learn inside:-

Introduction to email marketing
Create an opt-in lead magnet
Email marketing platform basics
Writing a great email
Growing your email list

Email Marketing Fundamentals

Email marketing fundamentals is a free course to learn the basics and advanced strategies of email marketing.

When you complete the course you can attempt to give as many tests to gain a certificate. Even if you fail you can re-attempt for free.

What you will learn inside:-

Introduction
Basics of email marketing
Types of emails
Mailing list
How to grow your mailing list
How to write an email
Email deliverability
Email marketing metrics
A/B split test
Lead nurturing
Increasing conversions with email Marketing
Email marketing tools
Email marketing automation
Email mobile marketing
Email marketing glossary

Digital Marketing: Email Marketing for Beginners

This course is taught by Phil Ebinar who has been teaching people since 2012 about how to share your story through photography, video, designs and marketing.

He will showcase real-life examples and case studies to promote goods or services through email marketing with any budget you have.

What you will learn inside:-

Basics of email marketing fundamentals
Recommended email marketing tools
Create an irresistible lead magnet
Segmenting and tagging your audience
Email sequence that work
Write better subject lines
Use analytics to improve emails
Case study: Getting 1000 subscribers in less than 1 week

Email Marketing: Great Learning

This course will help you to clear your basic concepts about email marketing. You will learn exactly what email marketing is, its benefits and how to increase your subscriber’s list using MailChimp software.

What you will learn inside

What is email marketing?
How to build an effective email marketing strategy?
Customer journey
Words to be avoided for subject lines
Construct, testing, delivery and reporting of email
Tips and tricks for email marketing

They will also provide a certificate at the end of the course.

Email Marketing Basics: Google Digital Garage

It is one of the modules of ‘promote a business with an online advertising’ course where you learn about the basics of email marketing as well as access to the rest of the course which includes topics like display advertisement, Google ads and more.

What you will learn inside:-

Email marketing basics
Your email marketing tactics
Crafting great marketing emails
Managing successful email campaigns
Measuring the success of email marketing

After completing the course you will get access to a quiz to test the skills that you have gained from this course.

Wishpond Email Marketing Masterclass for Beginners

This is a free email marketing masterclass course for beginners provided by Victoria Taylor who is a marketing generalist at wishpond.

What you will learn inside:-

Types of Email Campaigns
Common Email Marketing Mistakes
How To Create an Email Marketing Funnel
Growing Your Email Listing
A/B Testing Your Email Marketing Campaigns

You can also download each part in pdf form.

Email Marketing Essentials (SkillShare)

Writing an effective email copy is essential for increasing your success in email marketing.

If you do not have any experience in writing, engaging and converting emails then this course is just for you.

Kate Kiefer Lee is the teacher of this course who is a writer and editor at MailChimp.

You have this golden opportunity to learn from an expert writer for free.

What you will learn inside:-

Introduction
Your project
Core principles
Voice and tone
Written elements of email
What to write
Core types of email
Editing tips
Final thoughts

Email List Building Blueprint Course (Aweber)

This course is all about growing your email list and is provided by one of the most popular email marketing software that is Aweber.

When it comes to email marketing one of the biggest hurdles that come in between your success is the list of subscribers you have.

You may have heard the phrase that ‘money is on the list’ and that is completely true!

They claim to grow your email list in 10 minutes a day for 6 days.

What you will learn inside:-

Audience research and picking the right topic for your lead magnet
Choosing a format for your lead magnet
The start-to-finish plan for creating your lead magnet
Selecting your sign up form
Sign up for tools that work for you
Copywriting and design strategies to make your sign up form convert

In addition, you will be able to create two important elements of growing your list that is a compelling lead magnet and an attractive sign-up form.

Email Marketing Essentials: Designing Effective Emails

This course is for you if you want to craft and design your emails to their full potential.

Implementing the right strategy in your email marketing campaign is essential for long term success.

Fabio Carneiro is the coach of this course who is an email developer and user experience designer.

What you will learn inside:-

the difference between web design and email design
key considerations for designing and developing emails
best design practices for the 4 most common email types

Final Thoughts

There you have the list of free email marketing courses online.

Learn from already successful people in this field and implement the same strategies to achieve your marketing goals.

Some of the above courses also provide expert certificates that you can further utilize to showcase your skills and it will help you to increase your pay scale.

Want more? No problem!

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1 thought on “13 Best Free Email Marketing Courses 2022”

Denis May 13, 2022, 7:10 am

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