13 Best Free Email Marketing Courses 2022

13 Best Free Email Marketing Courses 2022

You may already know how important email marketing is for your online business. 

It gives you the highest percentage of return on investment. 

But if you do not know anything about how to utilise this marketing strategy in your business then you have come to the right place. 

You should learn first how you can implement the right strategy and then go ahead. 

Therefore in this post, I am going to compile a list of the best free email marketing courses that are available online from reliable sources. 

You do not have to invest your hard earning money to sign up for these courses.

The only thing you need to invest is your time. 

Hubspot Email Marketing Course 

This email marketing course is provided by Hubspot software which helps to grow your online business. 

You will learn how to build an email marketing strategy and increase trust with your audience. 

The course is hosted by Courtney Sembler, Evan Murphy and Rachel Sheldon who are specialised individuals and the team members of HubSpot.

What you will learn inside the course:- 

  • Understanding Email Marketing 
  • Creating a contact management and segmentation strategy
  • Sending the right email
  • Creating a high performing email
  • Understanding email deliverability 
  • Outlining the design of your marketing emails 
  • Analyzing your marketing emails 
  • Testing your marketing emails
  • Developing relationships with lead nurturing

Next, you can take an exam to test the skills that you have learned from this course.

Sign up here

Sendinblue Email Marketing Course

Even if you are just a beginner or an advanced marketer, you can benefit from Sendinblue email marketing course for free. 

In this course, you will learn every aspect of email marketing. 

The experts will give you advice on how you can handle contact management, segmentation, optimize your performance and grow your email list. 

What you will learn inside:-

  • Introduction to Sendinblue
  • Data Protection in Email Marketing
  • Managing Contacts & Segmentation in Email Marketing
  • Growing Your Subscriber List
  • Campaigns & Reporting in Email Marketing
  • Boosting Your Email Marketing KPIs
  • A/B Testing in Email Marketing

After you complete the course you will receive a personal expert certificate that you can further utilize in your resume to show the skills you have.

And increase your earnings based on the knowledge you have gained from this course. 

Sign up here

Use Mailchimp to Build an E-mail Marketing Campaign (Coursera)

It is a free email marketing course on a Coursera platform where you will learn how to build email marketing campaigns using MailChimp software. 

What you will learn inside:-

  • Introduction to Mailchimp and creating a Mailchimp account.
  • Tour Mailchimp and set your audience
  • Create an email campaign
  • Design and edit your email campaign
  • Finish your email campaign design
  • Send your email campaign

Once you complete this course you will be able to build a customized email that is engaging and build a powerful email marketing campaign. 

Sign up here

Advanced Email Marketing 

Advanced Email marketing is a free course listed on the Simplilearn website. 

Even if you do not have to invest money in this course, you can learn advanced email marketing techniques. 

You will learn how to promote products or services and increase sales. 

Also how you can create brand loyalty, trust and brand awareness through email marketing. 

What you will learn inside:- 

  • Introduction to advanced email marketing 
  • How to write better subject lines
  • Develop emails that drive results 
  • Optimize your email campaign 
  • List management strategies
  • Automating your emails
  • Create optimal landing pages
  • Create an email campaign
  • GDPR for digital marketing 

In addition, when you complete the course you will have the opportunity to gain a completion certificate. 

Sign up here

Email Marketing Made Easy For Beginners (udemy)

It is another free email marketing course designed for beginners by Ron Stefanski. 

He is a strong internet marketer with more than 8 years of experience and about 83,689 students enrolled in his courses on the udemy platform. 

You will learn the basics of creating highly effective email marketing strategies from launching your first email marketing campaign to growing your email list and increasing revenue. 

The main focus of this course is to make you learn the basics of email marketing and secondly how you can create an effective lead magnet. 

What you will learn inside:- 

  • Introduction to email marketing 
  • Create an opt-in lead magnet
  • Email marketing platform basics
  • Writing a great email
  • Growing your email list

Sign up here

Email Marketing Fundamentals

Email marketing fundamentals is a free course to learn the basics and advanced strategies of email marketing.

When you complete the course you can attempt to give as many tests to gain a certificate. Even if you fail you can re-attempt for free. 

What you will learn inside:- 

  • Introduction 
  • Basics of email marketing 
  • Types of emails
  • Mailing list 
  • How to grow your mailing list
  • How to write an email
  • Email deliverability
  • Email marketing metrics
  • A/B split test 
  • Lead nurturing
  • Increasing conversions with email Marketing 
  • Email marketing tools
  • Email marketing automation 
  • Email mobile marketing 
  • Email marketing glossary 

Sign up here

Digital Marketing: Email Marketing for Beginners

This course is taught by Phil Ebinar who has been teaching people since 2012 about how to share your story through photography, video, designs and marketing. 

He will showcase real-life examples and case studies to promote goods or services through email marketing with any budget you have.

What you will learn inside:- 

  • Basics of email marketing fundamentals
  • Recommended email marketing tools
  • Create an irresistible lead magnet 
  • Segmenting and tagging your audience 
  • Email sequence that work 
  • Write better subject lines 
  • Use analytics to improve emails 
  • Case study: Getting 1000 subscribers in less than 1 week

Sign up here

Email Marketing: Great Learning

This course will help you to clear your basic concepts about email marketing. You will learn exactly what email marketing is, its benefits and how to increase your subscriber’s list using MailChimp software. 

What you will learn inside 

  • What is email marketing? 
  • How to build an effective email marketing strategy? 
  • Customer journey 
  • Words to be avoided for subject lines
  • Construct, testing, delivery and reporting of email
  • Tips and tricks for email marketing

They will also provide a certificate at the end of the course. 

Sign up here

Email Marketing Basics: Google Digital Garage 

It is one of the modules of ‘promote a business with an online advertising’ course where you learn about the basics of email marketing as well as access to the rest of the course which includes topics like display advertisement, Google ads and more. 

What you will learn inside:- 

  • Email marketing basics
  • Your email marketing tactics 
  • Crafting great marketing emails
  • Managing successful email campaigns
  • Measuring the success of email marketing 

After completing the course you will get access to a quiz to test the skills that you have gained from this course. 

Sign up here

Wishpond Email Marketing Masterclass for Beginners

This is a free email marketing masterclass course for beginners provided by Victoria Taylor who is a marketing generalist at wishpond. 

What you will learn inside:- 

  • Types of Email Campaigns
  • Common Email Marketing Mistakes
  • How To Create an Email Marketing Funnel
  • Growing Your Email Listing
  • A/B Testing Your Email Marketing Campaigns

You can also download each part in pdf form. 

Sign up here

Email Marketing Essentials (SkillShare)

Writing an effective email copy is essential for increasing your success in email marketing. 

If you do not have any experience in writing, engaging and converting emails then this course is just for you. 

Kate Kiefer Lee is the teacher of this course who is a writer and editor at MailChimp. 

You have this golden opportunity to learn from an expert writer for free. 

What you will learn inside:- 

  • Introduction 
  • Your project
  • Core principles
  • Voice and tone
  • Written elements of email
  • What to write
  • Core types of email
  • Editing tips
  • Final thoughts 

Sign up here

Email List Building Blueprint Course (Aweber)

This course is all about growing your email list and is provided by one of the most popular email marketing software that is Aweber. 

When it comes to email marketing one of the biggest hurdles that come in between your success is the list of subscribers you have. 

You may have heard the phrase that ‘money is on the list’ and that is completely true! 

They claim to grow your email list in 10 minutes a day for 6 days. 

What you will learn inside:- 

  • Audience research and picking the right topic for your lead magnet
  • Choosing a format for your lead magnet
  • The start-to-finish plan for creating your lead magnet
  • Selecting your sign up form
  • Sign up for tools that work for you
  • Copywriting and design strategies to make your sign up form convert

In addition, you will be able to create two important elements of growing your list that is a compelling lead magnet and an attractive sign-up form. 

Sign up here

Email Marketing Essentials: Designing Effective Emails

This course is for you if you want to craft and design your emails to their full potential. 

Implementing the right strategy in your email marketing campaign is essential for long term success. 

Fabio Carneiro is the coach of this course who is an email developer and user experience designer. 

What you will learn inside:- 

  • the difference between web design and email design
  • key considerations for designing and developing emails
  • best design practices for the 4 most common email types

Sign up here

Final Thoughts

There you have the list of free email marketing courses online. 

Learn from already successful people in this field and implement the same strategies to achieve your marketing goals. 

Some of the above courses also provide expert certificates that you can further utilize to showcase your skills and it will help you to increase your pay scale. 

Want more? No problem!

Read more related blogs below

15 Best Email Marketing Tools of 2021

13 Best Email Marketing Books To Read

16 Highly Effective Lead Magnet Ideas To Grow Your Email List

Mailchimp Review 2021: A Robust All-In-One Marketing Platform

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