15 Best Email Marketing Tools of 2022
Using the right email marketing tool is essential for long term success.
There are hundreds of tools out there that claim to be profitable for your online business but which tool is the right choice for your business is very hard to decide.
Therefore I have compiled a list of the best email marketing tools that you can use because they have proven to work for other successful businesses and they can help you too.
Whether you are an entrepreneur, online marketer, marketing manager or a large company you can benefit from GetResponse.
Primarily it is an email marketing tool but now it has expanded its features to become an all in one marketing automation tool.
You do not have to worry about going somewhere else for all your marketing tools needs.
GetResponse provides several features like email marketing, conversion funnel, marketing automation, website builder, web push notifications, live chat, landing pages, webinars, sign up forms, paid ads, SMS marketing and more all in one place.
It was founded by Simon Grabowski in 1997 to provide affordable marketing tools to businesses.
Anyone can become a part of getresponse customers because of its affordable prices.
Pricing:- Getresponse offers a free forever plan where you can list up to 500 contacts and its paid plan starts at $15 per month. Getresponse also offers a 30-day free trial.
Sendinblue is an email marketing tool designed for small and medium-sized enterprises.
They will not only help you with managing your effective email marketing campaign but they also provide features like SMS marketing, live chat, CRM, marketing automation, landing pages, signup forms, launch Facebook ads etc.
They have their offices in the United States, France, India and Germany.
Sendinblue has a free plan to get started where you can have unlimited contacts and send up to 300 emails per day. Their paid plan starts at $25 per month.
ConvertKit is popular email marketing software.
This tool is even used by some of your favourite personalities like:-
- Tomi Adeyemi
- Neil Patel
- Maya Krampf
- Courtland Allen
- Ami Vitale
- Ben Ractor
As you can see this tool is trusted by big personalities than imagine how it can benefit in your business marketing campaigns.
If you are using any other email marketing software then ConvertKit makes it easy for you to migrate from it hassle-free.
They provide a free concierge migration service.
Apart from email marketing, Convertkit features are landing page builder, sign up forms, automation, selling digital products etc.
Pricing:- Convertkit offers a free plan where you can keep a list of 300 subscribers. Their paid plan starts at $9 per month. Convertkit also offers a free trial of 14 days.
Moosend is a revolutionary email marketing solution for companies from big to small.
It was founded by Yannis Psarras in 2013 and is headquartered at 2 Tallis Street, England.
There are several solutions provided by moosend for your marketing campaigns like email marketing, CRM, Landing page builder, opt-in forms, marketing automation, e-commerce, tracking, reporting etc.
Moosend is used by leading brands like dominos, WWF, Vogue and Career Builder.
Moosend has a free forever where you can send an unlimited number of emails to your subscribers. Their paid plan starts at $8 per month.
Mailerlite is a simple yet effective email marketing software founded by Ignas in 2010.
It provides all of the robust email marketing features to grow your online audience like drag and drop builder, rich text editor, custom HTML editor, newsletter templates, e-commerce campaigns, embedded forms, landing pages, automation, A/B split test etc.
You can even integrate it with the most popular web platforms to make your work easy.
Pricing:- Mailerlite offers a free plan where you can keep a 1000 subscribers list and send up to 12000 emails per month. Their paid plan starts at $10 per month. Mailerlite also offers 14 days free trial to test their premium plans.
MailChimp was started solely as an email marketing tool but now it has expanded its features and become one marketing tool for small business owners.
They focus on providing easy to use marketing solutions to small business owners and grow their businesses to the next level.
MailChimp was founded in 2001 by Ben Chestnut and Dan Kurzis.
The company is headquartered in Atlanta with additional offices in Brooklyn, Oakland and Vancouver.
But keep in mind they do not accept affiliate marketing business model.
Therefore pick another platform if you are an affiliate marketer.
Pricing:- Mailchimp offers a free plan where you can keep a 2000 contacts list and send 10000 emails per month. Its paid plans start at $9.99 per month.
Drip is an advanced email marketing software for e-commerce store owners, creators or bloggers.
It provides several features like easy drag and drop builder, popups, targeting forms, SMS marketing, automation, segmentation and reporting.
Drip is used by popular brands in the market like Shopify and G2.
Drip offers a 14-day free trial. Their pricing starts at $19 per month.
Mailjet is one of the most affordable email marketing software in the market.
It was founded in 2010 and now up to 130000 companies use Mailjet daily.
Using Mailjet you can do email marketing, send transactional emails, transactional SMS, use email API and SMTP.
Popular brands that use mailjet services are Nestle, Microsoft, The Body Shop, Kia etc.
Pricing:- Mailjet offers a free plan where you can keep unlimited numbers of subscribers and send up to 200 emails per day. Their paid plan starts at $15 per month.
Constant Contact is another email marketing software to help website owners, e-commerce stores and all other digital marketers to manage their marketing campaigns in one place.
It was founded in 1995 by Randy Parker and headquartered in Massachusetts, United States.
Whether you are setting up an e-commerce store, social media marketing or sending emails to your subscribers, constant contact provides all the essential marketing tools.
Pricing:- Constant Contact offers a free trial for 60 days and their paid plan starts at $45 per month.
Aweber is one of the most popular email marketing software founded in 1998 by Tom Kulzer.
The company is headquartered in Pennsylvania.
They provide features like automation, landing pages builder, e-commerce, web push notifications, sign up forms builder etc.
Over 1 million people use AWeber to connect with their prospective clients and grow their online business.
Aweber offers a free plan for up to 500 subscribers and sends 3000 emails per month. Their paid plan starts at $16.15 per month.
Earlier known as infusion soft, Keap is marketing automation software where you can send emails, manage customer relationships and more.
The company was founded in 2001 and gained over 1,25,000 customers worldwide.
You can manage all your daily activities like generating new leads, converting them into customers, selling hundreds of products and collecting payments.
Keep is a little more expensive than other tools on the list but it is worth investing if you have the budget.
Pricing:- Keap offers a free of 14 days. Their paid plan starts at $79 per month.
Active campaign is another one of the best email marketing tools on the list. They are more then just an email marketing tool.
It provides features like email marketing, automation, sales software, CRM, behaviour tracking, customer segmentation etc.
The company was founded by Jason VandeBoom in 2003. Now they have nearly more than 1,50,000 users in the world.
Pricing:- ActiveCampaign offers a free trial for 14 days. Their pricing starts at $18.75 per month.
Campaign Monitor is an easy to use email marketing software for all business sizes whether it is a large or small enterprise.
The company was started in 2004 by Dave Greiner.
They offer solutions like email marketing, marketing automation, segmentation, transactional emails, personalization and a new one which is link review.
Now you can send emails without fear of broken links.
This feature automatically searches all of your emails and flag any hyperlink that is broken or outdated.
Pricing:- Campaign Monitor offers a free version. There paid plan starts at $299 per month
Hubspot email marketing is an email marketing solution powered by HubSpot CRM.
The platform’s interface makes it simple to create a list and send personalized emails.
You can create beautiful email campaigns that are proven to convert, send personalized emails, A/B Split test campaigns and use analytics to improve performance.
Pricing:- Hubspot Email marketing is part of the marketing hub and you can get started completely for free. They do provide a free version. Their paid plan starts at $45 per month.
Zoho Campaigns offers robust solutions for all your email marketing needs.
The company was founded in 1996 by Sridhar Vembu and headquartered in the San Francisco Bay Area.
Its software offers advanced features like dynamic personalization, email interactivity elements, A/B Split testing, advanced email automation, drag and drop workflows, domain authentication and more.
Pricing:- Zoho Campaigns offers a free plan where you can have 2000 contacts and send up to 12000 emails per month. Their paid plan starts at $5 per month.
There you have the list of best email marketing tools in the market.
All of the above tools are popular and most of them are more than just an email marketing software.
Pick the one that suits your marketing budget.
In addition, without investing your hard-earned money you can first take a free trial or sign up for the free version to test the tool’s efficiency.
And then decide between sticking with one of the tools above.
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