Wayfair Affiliate Program Review: A Good Choice For Your Website?

Wayfair Affiliate Program Review: A Good Choice For Your Website?

Are you looking for an amazing affiliate program for the home decor niche? 

Then you have come to the right place. 

There is a big brand called Wayfair who sells a huge variety of products in the home and decor niche. 

They do have an affiliate program that you can join right away. 

In this post I am going to reveal what exactly this company offers, how their affiliate program works, commission structure, pros and cons and much more. 

So let’s get started.

What Is Wayfair? 

Wayfair is a well-known online furniture and home decor retailer.

They have evolved into a one-stop shop with a variety of selections for every furniture item, with hundreds of manufacturers and pricing points to choose from for every particular item.

Furthermore, with a helping focus on user experience, their tools make it simple to identify high-quality, well-reviewed things that fit your room’s aesthetic without becoming overwhelmed by the possibilities. 

They offer a large range of products in a variety of quality levels.

They have a huge selection of furniture manufacturers, and some of them use durable materials like pine, spruce, and other woods, as well as well-built craftsmanship.

Wayfair features simple filtering capabilities and is impressively explicit regarding materials on each product detail page, allowing you to take advantage of these materials.

How Does The Wayfair Affiliate Program Work? 

Affiliates could only join the Wayfair affiliate program through ShareASale for a long time.

But now, this thing has changed, and CJ Affiliate is now hosting the show. 

You’ll need to sign up as a CJ Publisher if you want to advertise the Wayfair affiliate program. 

You will also be able to advertise Wayfair’s sibling companies Birch Lane, Joss and Main, and All Modern once you sign up as a CJ publisher and join the program.

The parameters of the program are the same for all of these businesses.

Affiliates are given a 7-day cookie.

Whereas, if you advertised home furnishings on eBay or Amazon, you would only have a 24-hour cookie. 

Wayfair operates distribution centres in the United States, as well as in Canada, the United Kingdom, Ireland, and Germany.

If you don’t get visitors from the countries listed above, the Wayfair affiliate program isn’t for you because Wayfair do not currently offer worldwide delivery to other countries. 

Wayfair do not allow bidding on the company’s trademarked phrases, just like any other affiliate program.

The scheme also prohibits ads from linking directly to product listings.

If you’re running advertisements, you should always link to your website first, then the product listings.

Another thing you won’t be able to do is use coupons or promo codes. 

Affiliates of Wayfair can employ email marketing, but the emails must not appear to be issued on behalf of Wayfair.

This is a regular provision in nearly all affiliate schemes. 

You can promote your favourite piece of furniture to your audience, but the email can’t just be a list of all discounted items.

That could be mistaken for a Wayfair email. 

You must also provide a copy of the email to Wayfair, according to the program guidelines.

It’s unclear whether you must send each email to Wayfair first, or whether you must send it to them before sending it to your audience. 

You can only promote Wayfair on your own and managed websites, as well as on social sharing sites like Reddit.com, Digg.com, StumbleUpon.com, Facebook, Twitter, Instagram, and SnapChat.

But you can not promote it on pinterest.

How To Sign Up?

Step 1: Go to their website and click on the affiliate learn more button. As shown in the picture below. 

wayfair affiliate program review

Step 2: Fill in the information required in the form.

wayfair affiliate program through cj affiliate

Step 3: Verify your email address. 

Step 4: Read and accept the terms policy of Cj affiliate program.

wayfair sign up affiliate

Stept 5: Complete your account information and activate your account

wayfair affiliate program sign up

Once you have filled in the right information and activated your account. You are good to go.

Commission Structure 

Wayfair affiliate commission rates range from 5% to 7%, with a seven-day referral period. 

When a potential customer clicks on your Wayfair affiliate link, a cookie is placed on their computer or mobile device.

The cookie then keeps track of how long they go without purchasing the item. 

If it has been more than seven days, it is assumed that they did not purchase the product as a result of your promotion.

Consequently, you will not get a paid commission. 

It is worth noting that some programs like amazon only provides cookie duration of 24 hours.

Product Categories 

There are 10 millions of products available on Wayfair.

Wayfair is likely to have whatever you need for your home or garden.

This is wonderful for affiliates. Wayfair caters to a wide range of interests, including kitchen appliances and dog kennels. 

  • Furniture 
  • Outdoor 
  • Bedding and bath 
  • Decor and pillows
  • Organization 
  • Lightning 
  • Kitchen 
  • Baby and kids 
  • Renovation 
  • Appliances 
  • Pet 

Who Can Not Apply For The Wayfair Affiliate Program? 

If you are an American, please be aware that due to nexus tax requirements, Wayfair will not allow you to join their program if you live in the following states: 

  • Alaska
  • Arkansas
  • Delaware
  • Hawaii
  • Idaho
  • Indiana
  • Iowa
  • Kansas
  • Louisiana
  • Minnesota
  • Missouri
  • Mississippi
  • Minnesota
  • Missouri
  • Mississippi
  • Montana
  • North Dakota
  • Nebraska
  • New Hampshire
  • Oklahoma
  • Oregon
  • New Mexico
  • Nevada
  • Tennessee
  • South Carolina
  • South Dakota
  • Vermont
  • West Virginia
  • Wyoming

This information is provided near the bottom of their terms, making it easy to overlook. Unfortunately, if you live in one of these states, you can not become wayfair affiliate partner. 

What Are The Pros And Cons of The Wayfair Affiliate Program?


Huge Market Share

Because Wayfair has such a large market share in the United States and major European countries like Germany and the United Kingdom, it provides a big increase in traffic to the market. 

Huge Variety of Home Decor Products 

A wide range of products for the house are available. People shopping for home décor and furniture are more likely to go to a specialised merchant like Wayfair rather than a general-purpose site like Amazon or eBay.

$300 Is The Average Order Size. 

The average order size at Wayfair.com is $300, therefore if you get a 7% commission, that’s at least $21 each transaction, you can make more than $3000 per month if you make 5 sales per day. 

Instantly Enrolled in Sister Affiliate Programs

Another advantage of joining the Wayfair affiliate network is that you are instantly enrolled in their sister sites’ affiliate programs i.e. Wayfair.ca, Joss & Main, AllModern, Birch Lane.

Dedicated support 

The Wayfair team provides focused support to affiliates. Whether you’re a beginner or a seasoned affiliate, you’ll need help or guidance at some point, and the staff will be there to assist you.


Getting approval can be tough. 

The primary downside of joining the Wayfair affiliate program is that getting accepted can be tough, which is a stumbling block for many new affiliates. You should create your blog, get some traffic for your website and then apply for the Wayfair affiliate program.

Do I recommend the Wayfair affiliate program? 

Yes, I do recommend wayfair affiliate program because there is no such a disadvantage to this affiliate program. Some affiliates may face difficulties in getting approved, but this is a common practice by big affiliate programs. 

You don’t have to worry about being denied if you have a regular site where you write about interior design and get a substantial quantity of organic traffic every month. 

There are, on the other hand, several reasons to join this amazing affiliate program. You have access to over ten million products to promote, and if you specialise in event planning or wedding planning, you can earn incentives for each item you recommend in this category.

The 7-day cookie is superior to that of other programs, and the 5-7 percent commission rate is impressive.

How to promote a wayfair affiliate program?


The most popular way affiliates generate money with the wayfair affiliate program is through blogging. Some bloggers have a general topic site that they monetize via affiliate networks and other ways. Other bloggers have a specialised site that focuses on a few specific products. 

You can create a blog around home and decor niche and once your website gets enough traffic then you can apply for the wayfair affiliate program.

Social Media

You can post your blog articles with affiliate links via social media, or but keep in mind that you can not share your affiliate links directly. To be transparent and not bother your followers, you should disclose that the link is an affiliate link when you post. People don’t like being marketed all the time, so non-affiliate and non-sales posts should be alternated with affiliate links.


What products can you sell as a wayfair affiliate?

Commissions are available on any products purchased at Wayfair.com by your referred consumer.

What steps do I need to take to obtain approved to sell on Wayfair? 

Wayfair’s affiliate program is one of the more stringent, but it’s well worth it. To be considered for the program, you must meet the following criteria: 

  • The address of a website.
  • Good traffic and good content.
  • Wayfair-related material (i.e. home décor, furniture, and furnishing) is the centre of the website. 
  • Include any and all sites where you plan to promote Wayfair products. 
  • A full overview of your website, target audience, and marketing strategies. 

Final Thoughts

Overall, Wayfair is the best option if you are in the home decor niche.

Their commission rate is much higher than other competitors like amazon.

Also people would love to buy products from this big brand because of the popularity and specialty in this niche.

It’s a little bit difficult to get approved for the Wayfair affiliate program but you should give it a try.

If you already have traffic to your website then you can get approved instantly.

But if you do not have any traffic then you should start building it from today. 

Also if you are struggling with making money with affiliate marketing then you should definitely join this free affiliate marketing training that will help you to overcome your obstacles.

Want more? No problem!

Read more blogs below

7 Best Examples of Successful Affiliate Marketing Websites

9 Affiliate Marketing Secrets Revealed For Massive Success

Best Buy Affiliate Program Review: Is It Worth It?

21 Amazing Pay Per Lead Affiliate Programs of 2021

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