TikTok Affiliate Marketing: How To Do it?

TikTok Affiliate Marketing: How To Do it?

Tiktok has grown in popularity over a period of time and is bringing more opportunities for business owners to make money out of it, especially affiliate marketers. 

People are having a very low attention phase and platforms like tiktok is what they need because of short videos and entertainment. 

According to statista, tiktok generated nearly 2.1 million U.S. dollars solely in U.S. app revenues from IOS in 2021. 

You see there is a lot of potential to earn passive income with tiktok.

In this post I am going to reveal how you can start, why you should choose this platform, How you can make money with affiliate marketing and much more. 

Let’s get started 

What Is Tiktok? 

TikTok is a popular social networking app that allows users to record, watch, and share 15-second videos using their smartphones. The app is known for its addictive appeal and high levels of engagement, thanks to its tailored feeds of humorous short films set to music and sound effects. Amateur and professional artists alike can use filters, background music, and stickers to enhance their films, as well as collaborate on content and make split-screen duet videos from various locations.

How Tiktok Became Popular? 

Musical.ly (pronounced Musical-ly) was a social media app that became extremely popular among the 13-18 year old population in 2014. Musical.ly’s major goal was to create user-generated videos that mixed popular music with footage submitted by users. The most popular use of the app was to record individuals lip-syncing and dancing. By the middle of 2017, the Musical.ly app had acquired a user base of over 200 million people.

In 2016, ByteDance, a Chinese app company, launched Douyin, a competitor to Musical.ly.

The app was once exclusively available in China, but it was renamed and rebranded as TikTok to appeal to a wider audience. Within a year, the TikTok app had over 100 million users, and lip sync videos were becoming increasingly popular. 

Musical.ly was purchased by ByteDance for $800 million in late 2017. In 2018, Bytedance combined the user accounts of Musical.ly and TikTok, renaming the app TikTok and integrating the two apps into one. 

The app immediately grew in popularity as a result of its united brand and user base. In early 2018, TikTok surpassed Instagram, WhatsApp, and YouTube as the most downloaded app on the Apple App Store. TikTok has approximately 500 million cumulative installs on the Google Play Store as of July 2019.

When It Comes To Affiliate Marketing, Why Should You Choose Tiktok?

TikTok is an ideal affiliate marketing platform as you’ll find. Because it’s highly popular, with up to 80 million active users in the United States alone. Because of the broad user base, your content may be seen and shared by a wide range of people. 

TikTok’s short video format allows you to show products in real time or at the very least visually showcase them. Viewers may be more impacted by the short recordings than by reading about them in a blog article or watching a long YouTube movie. 

As a result, you can include your affiliate links in video descriptions (if you have a TikTok Business account) so that users have the same ease of access as they would in a written version. 

Because of the unstructured, casual character of TikTok’s short-form videos, you can create a lot of content for a modest expenditure. Only your smartphone and a minute of your time are required. You can absolutely make your setup and prep work more elaborate. A professional setting and equipment, on the other hand, aren’t required for a successful TikTok film. 

When you know what to search for, you may find examples of affiliate marketing all over TikTok. Many content providers include product mentions or displays in their regularly scheduled programming.

How To Make Money With TikTok As An Affiliate 

Now that we’ve covered why to choose this platform. Let’s go through how to make money on TikTok as an affiliate.

The exact procedures required for success vary by affiliate, but when compared to traditional affiliate ads, the TikTok traffic monetization process takes a few extra steps. This is due to TikTok’s prohibition on using direct affiliate links in your adverts. However, you can still advertise offers by directing users to a landing page with your affiliate links.

Develop An Audience 

To begin, you must develop a strategy for gaining additional followers on a constant basis. Remember to do the following to attract more users to your account: 

Post On A Regular Basis 

Algorithms control social networks, just as they do search engines, and TikTok is no exception. One of the factors that the platform considers when determining how many people view your material is the frequency with which you post. 

In general, the more content you provide, the better for your audience. The good news is that creating fresh TikTok content is quick and easy because to the app’s intuitive video creator.

Interact With Content That Is Relevant To Your Industry 

You can’t share photographs or text articles on TikTok, but you can leave comments and connect with information related to the niche you’re working in. In fact, interacting with related content is another excellent strategy to expand the reach of your own contents, so don’t be afraid to spend some time viewing and giving your own remarks. 

Connect Tiktok To Other Social Media Accounts

Connect your TikTok to any other social platforms you’re using for affiliate marketing to increase the reach of your content. Make sure your profile includes a social media link. This might be a link to your YouTube channel or any other promotional account you have (Facebook, Instagram, Pinterest etc.). Encourage your audience to follow you on your other social media sites, as this will aid in guiding them to your affiliate links (connected to your other social accounts). 

Stick To Your Area Of Expertise

Because advertising on TikTok is costly, it’s usual to see tempting offers with large payments. However, unless you have the skills and resources to construct large-scale campaigns, dealing with these can be a tremendous mistake. To put it another way, stay within your expertise levels and work with applications that are compatible with your present knowledge.

Collaborate With Trustworthy Offer Sources 

You have the choice of working directly with an advertiser or joining a network when selecting an offer. The primary distinction is that a network allows you access to a choice of offers from different advertisers, providing you more power and flexibility in practically every way.

Create Landing Page To Capture Lead Magnets

Remember that TikTok does not allow you to include affiliate offer links in your ads or content, so to generate leads, you must collect contact information via a form on a landing page. Leads are nurtured until they complete the steps to become conversions or they are sent to advertisers for certification, depending on the type of offer. 

Use Promo Codes

Use promo codes in your videos (if you don’t have one, ask your affiliate manager/network for one so you can post it on your TikTok videos) (try getting a unique code for your TikTok account). 

Because this is a relatively new feature, the policies and advertisement options may change at any time. Dedicate a certain amount of time to learning and flexibility.

How To Start Tiktok Affiliate Marketing 

Create tiktok business account 

To get started first you need to create your tiktok business account because you can see the analytics and interaction of your audience. So if things are not getting done then you can change it according to your audience interest. 

Pick a niche in which you have a strong interest. 

This is the perfect moment to choose a niche if you haven’t already. Choose a vertical that interests you, whether it’s sports accessories, beauty, or spiritual content. If you’re truly passionate about the business, researching and generating content won’t be nearly as time-consuming as working on verticals you’re not interested in.

Choose an ideal affiliate program

Look for the best affiliate program in your niche. Keep in mind your offer should be attractive and useful for your audience. Then only they will purchase the product that you are offering. 

What Are The Pros And Cons Of Tiktok Affiliate Marketing 


Easy Content Creation

It’s easy to make TikTok content because of its user interface.

Huge Audience 

The platform has a vast and continuously growing worldwide audience, which means there is a lot of money to be made. 

Video Content 

TikTok focuses on video content, which has been proven to be the most popular and effective sort of content for any marketing campaign. 

User Generated Content 

TikTok is a fantastic platform for gathering user-generated content. 

High Reachability 

The platform’s hashtag features make it easier to reach out to your target demographic and increase engagement. 

Developing App

The site is still growing in popularity, and there is little competition. Make sure you get in before the place fills up.


Expensive Ads

Advertisements on TikTok can be quite costly. 

No Direct Affiliate links

Tiktok does not allow direct affiliate links and also the videos can not contain clickable links. 

Limited Bio Link

A link in the bio is not available to all TikTok accounts. 

Dominated By Youngsters

TikTok is dominated by 16- to 24-year-olds. As a result, if you’re trying to reach an older market, you might be wasting time and money.

TikTok Methods For Advertising Affiliate Programs


Reaching out to thousands of people is pretty easy on tiktok organically as compared to youtube and snapchat. Even for a newbie, getting into the patterns here is quite simple. The video quality is the most important factor. It is feasible to consistently enter the trends with 5-6 videos and receive tens of thousands of views.

Only one ad format is available to a newbie arbitrageur: music stickers. Ads are effective if they are attractive and catch people’s attention. Lobnya advertising is also effective. 

However, there is one major drawback: you cannot include clickable links beneath the video and if you are trying to promote your affiliate products through organic traffic it can be really hard to convert your audience. 

But no need to worry about it. Here are some solutions to this problem that you can use:- 

  • You can add a Youtube channel or an Instagram account in your personal profile. 
  • You can post more information and persuade the client by using multi-link services such as hipolink.net and linktr.ee. Also, use sites like Bit.ly, Bit.do, and Ow.ly to shorten links and publish discount codes.

One of the best parts of organic promotion is that you do not have to spend anything if your budget is tight and just because of the tiktok built-in editor you can easily make cool videos in no time. 

Paid Ads

You can start advertising your affiliate products with tiktok ads and get quicker results.

Tiktok Ads Formats:- 

TopView Ads – this ad helps you to capture a user’s full attention. These are full-length by TikTok standards adverts that run in full screen while using the app for up to 60 seconds. 

Brand Takeover Ads :- These are Short video that are 5 seconds long on average that appear when you activate the mobile app.

In-Feed Ads- These ads are a type of native advertising. These are video advertisements that show in the “recommendations” section and last between 15 and 60 seconds. For the user, such advertising blends into the stream and appears to be regular content, increasing interaction. 

Hashtag Challenge (Branded Hashtag Challenge) — put your users to the test to determine how supportive they are of your proposal. This format is not well suited to arbitration (because of its high cost) and is intended for worldwide promotion and brand promotion. 

Branded Effects – Branded effects are another approach to promote a brand globally. Create unique films or stickers, and watch as your business grows in popularity.

Despite the minimal competition, paid advertising on TikTok can be costly. To begin with, for modest arbitrageurs. The minimum deposit is $500. The initial daily advertising limit is $50. The most unpleasant discovery, though, is the Brand Takeover ads, which cost between $50,000 and $150,000 to produce. 

Of course, 5 million impressions are included in the purchase. However, only huge brands can afford to operate on such a scale. The Branded Hashtag Challenge is the same way.

Final Thoughts

Tiktok is the best platform for affiliate markers. You should definitely give it a try. TikTok also allows marketers to experiment with new exciting, stylish, and innovative advertising strategies. Even if you are a beginner you can create a huge audience base with tiktok only. 

If you want to learn more about affiliate marketing then you can join this free affiliate marketing training that has helped me in increasing my affiliate earning and I hope it will do the same for you.

Want more? No problem!

Read more blogs below

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13 Best Email Marketing Books To Read

How To Do Affiliate Marketing Without A Website – 4 Ways

21 Amazing Pay Per Lead Affiliate Programs of 2021

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