GetResponse Review 2021: Should You Give It A Try?

If you are looking for the best email marketing software for your online business then you have come to the right place.

Getresponse is one of the best email automation tools out there but is it really worth it?

This is what we are going to look forward to in this post: what getresponse is, its features, pros and cons, pricing and more.

Let’s get started

What Is GetResponse?

GetResponse is a well-established company with a long history. In 1997, SEO Simon Grabowski invented the first autoresponder.

This started a chain reaction, which culminated a year later with the registration of www.getresponse.com.

GetResponse has been increasing its features and expanding its team globally since then. GetResponse has also earned recognition from publications such as Website Magazine, which named it the second-best email marketing supplier in 2011.

How has GetResponse managed to stay on top of its game despite much tougher competition?

Because GetResponse’s strongest advantage is its capacity to develop and change with the times. It hasn’t sat on its merits, and it continues to offer the best email marketing services to assist users develop their businesses.

Key Features

A/B Testing

The more email marketing aspects you test, the more data you’ll collect and the more insight you’ll have to assist you improve. As a result, GetResponse is extensive A/B testing capabilities allow you to continue tweaking your campaigns to achieve your objectives.

You can test up to five subject line variations, as well as determine the percentage of recipients who should receive each choice and whether the winning email should be determined by clicks or opens.

Marketing Automation

GetResponse’s marketing automation tool allows you to create scalable workflows based on client journeys. Action-based autoresponders enable the production of customised one-to-one messages that are triggered by relevant recipient activities.

Landing Page Builder

GetResponse features an intuitive drag-and-drop landing page builder that allows users to design fully responsive landing pages and web forms. In only a few minutes, business marketers can create web pages for sales, webinars, thank yous, opt-ins, about-me, and downloads. GetResponse also allows users to test, evaluate, and optimise their pages in order to improve conversion rates.

Comprehensive Reporting

GetResponse provides a powerful reporting tool. A few easy reports display right on the dashboard, providing a quick snapshot of campaign success in raw statistics and a pie chart. Clicks, unsubscribes, opens, complains, and bounces are all shown in line and bar graphs in the Email Analytics area. Users can also see which members from their email list took part in any specific activity for each report.

Webinar Integration

GetResponse’s webinar technology works perfectly with its email marketing platform, allowing customers to host product launches, demos, and training sessions. Presentation sharing, chat moderation, polling, desktop sharing, attendance management, and VoIP capabilities are among the features. GetResponse also allows users to choose whether their webinar will be password-protected or open to the public.

Deliverability

You should select an email system that ensures that a high percentage of your emails arrive in the inboxes of your recipients. This is referred to as deliverability in the email world.

To improve deliverability, email systems should adhere to a number of best practises. GetResponse has a good reputation for delivering emails. It follows excellent practises.

Sales Funnel Software

You can use GetResponse to market, sell, and deliver your products online. GetResponse allows you to construct your own online store and collect payments. The Sales Funnel Builder lets you customise each stage of the sales process for your consumers.

Facebook and Google Advertising Campaigns

GetResponse comes with a Social Ads Creator software that helps you develop effective Facebook campaigns. You can also use GetResponse to create Google Ads by linking your Google Ads account, creating a target demographic, and choosing a budget.

Live Chat

You can use GetResponse to add a live chat window to your landing pages and connect with visitors in real time.

Segmentation

GetResponse offers advanced segmentation features, which allow customers to break their contacts into subgroups and customise emails to them.

Using segments to improve the relevancy of your emails and save money by reducing send volume is a smart practise.

To include or exclude portions of your list, you can set segment conditions.

Integration

Great tools comprehend the needs of clients and are adaptable enough to interact with other services and products on the market.

The same can be said about GetResponse. You can integrate a tonne of third-party tools to establish, monitor, and scale your business online from a single dashboard because it’s an all-in-one email marketing platform.

There are integrations for eCommerce, CRM, social media, analytics, and content management systems. You can also utilise different payment gateways on your landing pages so that users can select the option that is most convenient for them.

Amazon Payments, Convertful, Magento OptiMonk, PayPal, PayU, and other services can be integrated.

Stripe, Shopify, Visual Website Optimizer, WooCommerce, and WordPress integrations are all available.

There are a variety of CRM connections available, including Zoho, Zendesk, Salesforce, and Live Chat, to mention a few.

To combine your Facebook timeline and marketing operations, you can use your Facebook Page and Facebook Pixel.

If you use Slack, you can use GetResponse to get personalised notifications from one or more channels.

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What Are The Pros and Cons of GetResponse?

Pros:-

Free Trial

Getresponse offers a 30 days free trial without any credit card requirement. You can give it a try and then decide whether you are going to use it in future or not.

Ease of use

In general, Getresponse is easy to use. This wasn’t always the case, but the user interface was recently revamped, and the menu structure is now fairly basic, with key features easily accessible.

Importing contacts, starting an email campaign, configuring autoresponders, and viewing statistics are all really simple in Getresponse.

Variety of templates

There are numerous templates to pick from, allowing you to develop nearly anything on the platform.

Webinar feature

The webinar feature is self-contained and eliminates the requirement for a third-party webinar platform.

Contact Segmentation

Its versatile data segmentation mechanism makes list management a breeze. If you do it manually it will take a whole lot of time. Here getresponse makes your life easy.

Paid Ads

This feature allows you to track all of your ads from your GetResponse account, including Google, Facebook, and Instagram.

Cons:-

Limited forms

Building forms is more limited and less straightforward than creating emails and landing pages.

Only higher-tier plans have automations.

Because you must be on the PLUS Plan or higher to set up automation workflows, getresponse is more expensive than its competitors.

GetResponse Alternatives

ActiveCampaign

ActiveCampaign is also preferred by certain internet marketers for list building and email marketing campaigns.

Its most basic package allows you to send limitless emails. However, if you’re seeking complex content marketing tools, its options are limited.

It does have comprehensive CRM functionality, but you’ll have to do without the page builder and a webinar-specific feature.

Mailchimp

One of the most well-known email marketing solutions is MailChimp.

It features more comprehensive strategies and a proven track record as a dependable email marketing solution. It is not, however, an affiliate marketer’s tool.

It can be a good option for you if you only require a few email marketing features.

Mailerlite

Mailerlite is a good choice if you’re just getting started and want something simple, inexpensive (or even free). It is entirely free for the first thousand subscribers, with 12,000 emails. It doesn’t have as much automation as other options, but it can suffice if your routine is straightforward.

SendInBlue

SendInBlue is the program to use if you need to manage your sales and marketing. It contains a lot of features, a better user interface and user experience, and a better CRM. It also provides considerably better analytics, like heat maps, that let you see how well your email campaigns are performing.

GetResponse Pricing

Basic: $15 per month for 1,000 subscribers for unlimited emails

Plus: $49 per month for 1,000 subscribers

Professional: $99 per month for 1,000 subscribers

Enterprise: $1,199 per month for lists exceeding 100,000 subscribers

FAQ

Is GetResponse a CRM?

GetResponse is much more than an email marketing platform. Webinar marketing, CRM, social media marketing, lead creation, and e-commerce features are also included.

Is GetResponse good for blogs?

Yes, it is good for bloggers as well. You can download their getresponse plugin on wordpress where you can easily build signup forms.

What Security Measures Are Used by GetResponse To Keep Your Data protected?

GetResponse provides a “Agreement on Data Processing.” It is based in Poland, hence the form is based on Polish data protection policies.

The Polish rules are likely to be fairly similar to the rigorous ones you may be familiar with from other EU nations such as Germany or France, thanks to the EU’s unification of data protection rules. More information here

Final Thoughts

GetResponse offers a variety of tools for email marketing campaigns, as well as assistance in expanding your audience globally. It includes an easy-to-use interface that allows you to construct landing pages and websites for your business without having to know HTML.

The user-friendly drag-and-drop builder allows you to create your own email marketing campaigns while also providing free templates for a variety of business areas.

The emails will be delivered straight to the inboxes of the recipients, and you will be able to track them and make modifications as needed. Webinars, live chats, and other forms of engagement can help you connect with your audience.

They do offer a 30 days free trial so there is no harm in trying it out and if you didn’t like it then you can cancel it anytime.