Content Marketing Funnel: Detailed Guide To Increase Your Online Income

Content Marketing Funnel: Detailed Guide To Increase Your Online Income

Do you want to increase your website earnings using the right content marketing strategy? 

Obviously yes! 

We all know that content is king and always will be. In order to convert your audience into customers you need to have enough relatable content on your website. 

But how it will affect your earnings is what I am going to explain in this post. For example if you want to promote an affiliate product on your website you probably would write an article about the product features, benefits and all. Is it enough for the audience to be convinced to buy the product? 

Maybe not!

Because a customer goes through various stages before making any purchase online. 

According to the study, the average internet shopper views 4-5 pieces of material before making a purchase.

So without wasting any time let’s see how you are going to implement this content marketing strategy. 

What Is a Content Marketing Funnel? 

A content marketing funnel is a method that uses various forms of content to introduce new leads to your business. These leads are then funnelling through more sorts of information in order to convert them into potential consumers.

BOFU’s material is tailored to the individual and focuses on a certain product. 

Although many marketing experts divide the funnel into several sections, there are three key aspects to remember: 

TOFU – The top of the funnel is concerned with increasing brand awareness and driving visitors to your website. The attention-getting quality of ToFu content is impressive. 

MOFU – Lead generation and nurturing are the main goals of the middle of the funnel. The content on MOFU is both educational and informative. 

BOFU – The conversion to a paid service or product is the goal of the bottom of the funnel . BOFU content is customised and product-specific.


TOFU is the stage of awareness where you have the broadest and most general audience—you’re aiming to attract a large group of people who have a problem and want to learn more about what that problem is. 

According to Adweek, over 80% of buyers conduct internet research before making a purchase, so at this point, all you need to do is make sure you’re their go-to source of information. To make sure TOFU content is relevant for your buyer, use keyword planning to come up with topics and keywords. This is their first chance to find you. 

TOFU content should be strictly instructional and should not contain anything that resembles a sales pitch in any way. The buyer is simply not ready for one at this time, as many are still attempting to figure out what their problem is. As a result, don’t bring up your firm or product. Just provide them the knowledge they need to answer their inquiry or solve their problem. 

Here are some suggestions for TOFU content types: 

  • Know which social media outlets your buyers use and target your efforts accordingly. 
  • Provide a visual representation of the problem or topic you’re trying to solve. 
  • Create an overview blog post about a certain problem or pain point that is easily accessed by purchasers using your keyword research. 
  • Create videos and it should be brief and focus solely on the problem, not your solution. 
  • Take a quiz to learn more about your buyer by asking them questions about their problem. 
  • Create a more in-depth article on the issue your buyer is facing. 


MoFu content is created to give prospects the information they need to put your business and its products or services ahead of the competition. 

The following are some of the qualities of MoFu content: 

  • It recognises and confirms the prospect’s pain points (as well as the repercussions of those pain points) and positions your company’s products or services as a viable solution to those pain points. 
  • It provides evidence of the excellence of your product or service, such as side-by-side comparisons, study results, customer case studies, demonstrations, and client testimonials. 
  • It indicates the prospect’s position in the funnel: he or she has a greater understanding of the extent of their problem and which type of solution will best meet their demands, but they’re still comparing and contrasting. Comparisons of solution kinds, pricing, outcomes, firms, or all of the above could be included. 

One word of warning: MoFu content should not be overly promotional. You’ll lose credibility (you don’t appear to be attempting to help; instead, you appear to be looking for a quick buck). A potential customer should be encouraged to draw his or her own conclusions based on the information you’ve provided. 

Likewise, your prospect might not be ready to speak with you in person. Make sure you’re using smart form progressions to help better qualify leads each time they “bite” on a download offer before you do that. This will give you a far better idea of when you should contact out.

Now that you know what MoFu content is for, here are some examples of advanced content kinds that are frequently created for this stage of the buyer’s journey: 

  • Data sheets – give prospects the information they’re looking for (energy usage, size, cost-in-use, etc.) 
  • Checklists – teach prospects the best method to do something with checklists. If want to promote email marketing software like getresponse then, you could create a checklist that shows the prospect why now is the best time to use it, such as “10 Ways To Automate Your Online Business Using Getresponse” 
  • Webinars – Webinars combine audio and visual elements, making them more “digestible.” Use them to explain a process, inform prospects about a new product or procedure, compare the benefits of your product to those of a competitor, and so on. 
  • Blogs that compare or contrast – People in the MoFu stage are weighing their options, and this is your chance to tell them why yours is better. 
  • Case studies – real-life examples of how you improved a customer’s condition (lowered overhead, increased productivity, eliminated bottlenecks, etc.) – are valuable to prospects because they highlight what you accomplished for someone who is similar to them. 
  • Content that explains how to do something – “,” “How to Promote Clickfunnels,” and “How Many Customers Does Clickfunnels Have” and “How Do I Get a Clickfunnels Affiliate Link” are all instances of useful how-tos. 
  • Video demonstrations – Videos are even more compelling than webinars. You’re using visual, audio, and motion to demonstrate rather than tell. You might perform testimonials, factory tours, process overviews, side-by-side in-use comparisons, and much more in addition to demos.


The term “bottom of the funnel,” or “BoFu,” refers to material prepared for, or marketing initiatives taken during, the buyer’s journey’s purchase stage. It gets its name from the bottom (or bottoms) of a company’s sales funnel. Consultations and live demonstrations are two forms of BoFu.

Strategies Used In BoFu 

  • Prospects are well-informed about how their pain issues can be addressed at this phase in the sales funnel, therefore BoFu should underline why your service is superior to your competition. 
  • Unlike ToFu and MoFu, BoFu is much lighter on content, focusing instead on actions that entice the potential consumer to complete the transaction.
  • The free trial is one of the most powerful BoFu strategies since it allows prospects to see firsthand how your company’s service can solve their problems without committing to anything. Advising customers on many elements of a solution’s use, as well as encouraging inquiries or feedback, strengthens the sales relationship even more. 
  • While free trials are most commonly associated with software and digital items, any sort of offering can benefit from a live demo, whether in person or by video. Live demos are excellent venues for answering contextual inquiries, such as technical or maintenance concerns, as well as highlighting any unique features or functionalities that a potential customer could find useful. 

While the content will be likely to become more sales-oriented, keep in mind that the prospect is still in charge of deciding when they’re ready to buy.

What Types of Content Should Be Created For Each Stage? 

The next step after learning about the stages of the content marketing funnel is to understand how to develop content for each level. 

To generate content for each level, you must follow the guidelines below:

  • Your content must be worthwhile. 
  • It must be in the proper format
  • Distributed through the proper channels. 

When it comes to developing the correct content for each stage, these three factors are the most critical. 

However, there is a tried-and-true formula for ensuring that your content meets the three criteria listed above. For that, there is a walk around.

Recognize your target market 

You’ve probably heard it a hundred times, but do you realise how powerful it is? 

Are you aiming for men under the age of 20 or women over the age of 40? 

You must know who you are going after. 

When interacting with a 20-year-old man, you will use different vocabulary than when communicating with a  40 year-old man. 

When speaking with a prospect, using the wrong wording can make you appear spammy. 

However, as simple as this may appear, it is a secret that the majority of people are unaware of. You won’t know what your audience requires unless you take the effort to understand and get to know them better. 

Know exactly your target audience is looking for 

Knowing what your target audience is looking for on the internet might help you create the proper content. 

What could be worse than providing excellent content for an audience that doesn’t require it? 

It’s a waste of time and money!! 

And, in order to achieve a decent result, we must work efficiently. 

So it shouldn’t be a big deal to spend some time learning more about your sector and what your target customer is looking for? 

By researching, you’re laying a solid foundation for your content marketing. 

When conducting research, look for terms that your target audience uses at various stages of the content marketing funnel.

Here’s what I’m talking about. 

  • How to Automate Your Online Business And Lead To Financial Freedom at the Top of the Funnel 
  • How To Increase Your Earnings by 277% in 30 days with getresponse in the Middle of the Funnel 
  • Review of the GetResponse tool at the bottom of the funnel 

The prospect want to automate there online business but never new about the email marketing tools that can help them achieve their financial freedom goal at the top of the funnel, You are providing a solution to there problem by giving them a guide to increase their earnings using getresponse at the middle of the funnel and finally and at the bottom of the funnel you are recommending them a tool.

Do you see the distinction? 

At the top of the funnel, he’s more concerned with automating his online business, second he is looking to increase his earnings after discovering the value of email marketing that you have explained in the tofu content.

Then he gets more precise using the email marketing tool at the bottom. 

That is what research does for you: it reveals your audience’s concerns to you.

Make the content 

The next step is to start creating content. You can hire a freelance writer to assist you in creating fantastic content using your consumer insights. 

You can also do it on your own. Set aside a day to write your content after you’ve decided what you’ll write about. 

If you’re writing a blog post, make sure it’s the most in-depth tutorial on the topic you’re going to cover. If it isn’t, you haven’t accomplished anything yet. 

So, how do you know it’s comprehensive? 

Your content must address all of your audience’s inquiries and dispel any doubts they may have. As a result, your content must be long and meaty (most times above 2000 words). 

If you’re making videos, make sure they’re of good quality and that they answer your audience’s queries and concerns.

Share your content. 

Creating fantastic content is crucial, but it isn’t as critical as sharing it. 

If you have fantastic content on your blog but no one reads it, the website is useless. 

To expand your audience, you must spread your content across many platforms. Sharing and reprocessing your work for different platforms is a common technique to disseminate your content.

So, what exactly am I talking about? 

Create infographics using the important ideas from your blog post when you’ve finished writing it. Produce a picture for social media networks like Facebook containing small-bite content from your blog post, tweet your blog posts, and create short videos on your blog post for video platforms like YouTube, Instagram, Facebook, and others. 

Reprocessing your content is all about doing just that. Not only will you be able to create a brand that everyone can relate to, but you’ll also be able to convert leads into loyal consumers.

Final Thoughts

So this was the complete guide about the right content marketing strategy that you can implement to your website. You are building a long term online business and to do this you have to make sure that you have covered all the stages that your buyer goes from. This way more visitors will come to your website because of the various keywords that you are ranking for and eventually make more money.

Now, what are you waiting for? Go and take action.

Also if you want to learn more about increasing your online income then you can join this free training

Want more? No problem!

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