Dotcom Secrets Review: This Book is a Game Changer

Dotcom Secrets Review: This Book is a Game Changer

I closely follow big entrepreneurs online and one of my favourite ones is Russell brunson. He has builded his own online company Clickfunnels which is quite popular but what inspires me the most about him is that he is a great online marketer. 

So I came across his book dotcom secrets which is about creating high converting sales funnels. In this book you will get in-depth knowledge about each and every step of building your own sales funnel. 

No matter what your niche is or in which business you are! You can definitely benefit from this book. 

In this detailed review I am going to reveal what exactly this book is about, who should read it, what you will get inside and the pricing. 

So let’s get started 

What Is a Dotcom Secrets Book? 

Dotcom Secrets, an online marketing playbook created in 2015, is a playbook for expanding your business online. 

The author is Russell Brunson, who you may already be familiar with. Russells is a global internet marketing guru with tens of thousands of followers.

By illustrating how internet marketing works, the DotCom Secrets book (second edition) shows you how to expand your business with sales funnels. 

Russell Brunson’s “secret funnel method,” which he discovered after launching Clickfunnels in 2014, is the centrepiece of the book. They did thousands of split tests in order to come up with the best funnel for every case. 

He’ll show you the tools, scripts, and processes that have helped tens of thousands of businesses develop at breakneck speed. 

Since the book’s publication, several notable milestones have been achieved: 

The initial edition of the book sold over 205,000 copies. 

Many online entrepreneurs have found success thanks to the DotCom Secrets. 789 persons have been inducted into the “two comma club” for making more than $700,000 with one of their funnels. 

The two comma club X honours went to 56 persons who made over $8,000 with one of their funnels. 

Eleven people received “Two comma club C” medals after one of their funnels crossed nine figures.

Who Should Read This Book? 

The DotCom Secrets book has been around since 2015. There’s a reason for that. It’ll probably go on for as long as sales funnels are employed — and we’re just getting started with the efficacy and utilisation of funnels in selling. 

Until now, funnels have stayed on the outskirts of digital marketing, almost as if they were a closely guarded secret. For the past five years, funnels have been one way to sell, but not the only way to sell, since DotComSecrets was released. 

However, a confluence of factors — such as an increase in search intent, the sophistication of social media platforms, and an even higher number of people beginning online businesses — has led us all to a “watershed” moment.

It’s no secret that selling online has become the usual rather than the exception. It’s for this reason that this book will serve as a foundation for understanding the psychology and application of funnels. 

DotCom Secrets is a resource for all types of small business owners and entrepreneurs, including: bloggers, affiliate marketers, Ecommerce and more. 

DotCom Secrets is a book about beginning and building an online business that doesn’t rely on guesswork. Everything in the book is actionable and necessary for increasing and scaling your sales.

What Will You Get Inside The Dotcom Secrets Book? 

Section 1: Ladders and Funnels

Russell begins the book by explaining the concept of the value ladder. This is a visual representation of all the products/services you can provide to your ideal client, arranged in rising price order.

value ladder vs funnel

Right now, you’d like to market your greatest, most expensive goods to folks, right? However, if someone didn’t know who you were, it’s unlikely they’d buy anything from you. 

You can use a value ladder to provide something to customers at a lesser price point, where they are more likely to part with their cash. 

Then, after demonstrating the value you can supply, a certain percentage of purchasers will climb up your ladder to buy your more expensive, but more value-packed products. 

The concept of a sales funnel is then introduced by Russell. This is the online method you’ll need to set up in order for clients to go up the value ladder. 

This is only a quick overview; the rest of the book delves deeper into the strategy and psychology of creating sales funnels.

Section 2: Your Communication Funnel

The following part is all about interacting with your target audience. 

Russell begins by discussing how to create an attractive character. 

It’s all about creating an online presence that will draw people in and help you grow your following. These are your devoted customers who will rush out to purchase your goods.

For an appealing character, you’ll need four things:

  • Having a backstory is important. 
  • The capacity to communicate via stories. 
  • Being able to open up about your weaknesses as a person. 
  • Is a controversial character.

Russell goes over each one in depth and provides various examples to help you grasp what he’s talking about. 

In the second half of the chapter, you’ll learn about two of the most efficient email marketing tactics for keeping your subscribers engaged. 

The first of these is known as the Soap Opera Sequence. Its goal is to help you connect with your new leads through your appealing character. The main goal of this series is to make each email interesting and open-ended.

Your subscribers will WANT to open each and every one of your emails if you do it this way. 

Russell demonstrates one of his five email soap opera sequences and discusses his thought process behind each one so you can adapt it to your own. 

soap opera sequence

The Daily Seinfeld Sequence is the next email approach. These are the emails you should be sending to your subscribers to keep your relationship going strong.

daily seinfeld emails

Because if you don’t communicate with your list on a regular basis, people will forget about you, and the effectiveness of your future marketing efforts will suffer. 

The daily Seinfeld emails are successful because they are entertaining. As a result, each email contains 10% content and 90% entertainment. When you start doing this, your open rates, click rates, and conversations will skyrocket.

Section 3: “Funnelology”

The third segment of DotCom Secrets is all about funnel basics and how to create a successful funnel.

One of the most essential points Russell makes here is that while building a funnel, you shouldn’t start from scratch. People in your target market are very likely to have previously constructed successful sales funnels. So, while you’re establishing your own, take advantage of their experience. 

Russell tells you how to reverse engineer your competitor’s funnels by highlighting the 5 characteristics of any effective campaign. 

Russell then goes over the seven stages of a funnel.

the 7 phases of a funnel

Setting up a pre-frame was one of the most important things I learned in this segment. You must appropriately set your visitor’s state of mind before to each phase of your sales funnel to enhance your success. 

To accomplish so, you’ll need to determine the temperature of your traffic so you can build the right pre-frame bridge. 

Then you must qualify your subscribers, customers, and VIP buyers (those that spend a lot of money!). 

Understanding (and putting into practise) all of these stages will help you get the most value out of each subscriber while also providing them with the most value. 

Russell goes over the twenty-three building blocks of a funnel in the final section of this lesson. He compares building a funnel to playing with lego blocks. 

As a result, building a funnel for your organisation is simply a matter of putting the various components together.

Section 4: Funnels and Scripts

The book’s actual value, in my opinion, is section four. Russell goes into depth about some of his most effective sales funnels in this section. 

We learn about the psychology he employs to create each funnel and how they function. Then, most importantly, he gives you fill-in-the-blank templates so you can use each funnel for your own company. 

He also explains the particular rules he use while creating the ideal One-Time Offer (OTO). This is significant since it is through the OTOs that you create your funnel’s true profit.

one time offer

The following are the seven funnels he enters:

  • Two Step – Free plus shipping Funnel.
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, Three Step application Funnel

What I enjoy about these funnels is that they are based on Russell’s personal experience with them. 

For example, he utilises the same Two Step – Free plus shipping funnel to sell DotCom Secrets (and ClickFunnels) himself. 

Section 5: ClickFunnels

DotCom Secrets’ final portion is just a short pitch for ClickFunnels. As previously stated, it’s the software for creating the types of sales funnels Russell has been teaching you about in the book.


When you get DotCom Secrets from the official website, you only have to pay for shipping and handling to receive it no matter where you are in the globe. So, if you live in the United States, you’ll be charged $7.95, and if you live outside of the United States, you’ll be charged $14.95. 

This is when the Free Plus Shipping offer comes into play. And yet another reason to go down that funnel and see how it works. 

If you prefer to buy it through Amazon, the paperback format is available for $14.80.

Final Thoughts

Once you read this book you will realize it’s worth your time and the value you will get from it is priceless. Russel has revealed a lot of “secrets” in this book. That you will only be able to find when you read it. You will be thankful to him that he has invested his time and energy in creating dotcom secrets. And now it’s available for all of us. One of the best things is that this book is totally free and you just have to pay a little amount to cover shipping charges. I don’t think you will get such an offer anywhere else online. 

Want more? No problem!

Read more blogs below

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Russell Brunson Net Worth: Owner of Clickfunnels

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