The Ultimate Guide To Amazon Affiliate Marketing on Instagram

The Ultimate Guide To Amazon Affiliate Marketing on Instagram

Do you want to start amazon affiliate marketing on Instagram? 

Then you have come to the right place. 

If you are an amazon affiliate then you will be glad to know that you can promote your affiliate products on Instagram. 

It is one of the best platforms to start your affiliate marketing journey completely for free. 

About 200 million Instagram users visit at least one business profile daily. 

There is a lot of potential money you can make on Instagram. 

In this post, I will share the ultimate guide to amazon affiliate marketing on Instagram. 

Let’s get started. 

Reasons To Do Amazon Affiliate Marketing On Instagram?

Amazon Affiliate marketing on Instagram has opened a lot of opportunities for affiliate marketers to boost their sales. 

Instagram has over 1 billion users and it is the sixth most visited website on the web. 

This means there is a huge amount of people who can become your ideal customers. 

About 81% of people use Instagram to research products and services and 2 in 3 people say that the platform helps them to foster interactions with brands. 

One of the best things about this business model is you can start completely for free. 

Most people are hesitant to invest their hard-earned money into new businesses and sometimes they do not have enough funds to invest. 

But you do not have to worry about it anymore.

You can build your solid empire using the Instagram platform. 

The only investment you need is your time and hard work. 

How To Start Amazon Affiliate Marketing On Instagram? 

Choose a Niche:- 

Picking a niche is the first step to starting your affiliate marketing journey on Instagram. 

It is crucial to have a niche to use your Instagram account to its full potential. 

Because there are billions of Instagram users and it is quite difficult to stand out from the crowd. 

And, Amazon has products in almost all of the niches. 

You should pick a niche that interests you the most.

For example, if you are interested in technology then you can choose a tech niche. 

In addition, the most popular category of amazon is electronics. 

About 44% of US Amazon customers have purchased electronics from amazon. 

You can target a US audience and easily convert them into paying customers. 

Pick a Name For Your Instagram Account

Choose a name for your Instagram page that resonates with your niche. 

You can navigate to the search bar on Instagram and type in your niche keyword. 

Look how your top competitors’ have named their pages. 

Try to name your page similar to them. 

In addition, it should be memorable and brandable. 

Pick a Proper Profile Picture

The profile picture of your Instagram account should resonate with your brand identity. 

Create a logo of your brand and post it as a profile picture. 

Switch To Creator Account

Creator account will help you to get the exclusive feature which is “insights”.

Insights will tell you important metrics like the daily number of followers and unfollows, demographics data (age, location, gender), top posts, top stories, and more. 

All of these stats help you to tailor your marketing strategies and you can create content that is most loved by your audience. 

Post Content 

Here comes the main work that will help you to grow your following base. 

You can post content in 2 ways:-

Use Other People’s Content 

If you do not have time to invest in creating content then you can create theme pages where you post content from other people’s Instagram account. 

For reposting, there are lots of apps on AppStore or google play that you can download in one click. 

Just make sure to give credit to the person whose content you are using in the post. 

You can see the example of the successful themes page below following the same strategy and making money. 

As you can see this page has 2.1 million followers.

They are simply posting other people’s content and giving them credit in exchange.

Create Own Content

Posting original content is best for Instagram growth. 

You can create your content and post it to your Instagram page. 

Make sure to follow a proper theme and template that demonstrates your brand identity. 

It will help to increase the quality and authority of your page. 

People will automatically recognise your brand and it will increase the overall engagement rate. 

More engagement means you will get more clicks on your shared affiliate links. 

And the more clicks will result in more sales. 

Insert Affiliate links:

In the bio 

Instagram bio link is your first choice in inserting direct links to your Instagram account. 

Anyone can share direct links from the bio of the account including private accounts. 

You can insert an affiliate link directly if you are promoting a single Amazon product and if you are promoting multiple products then you can use services like linktree, shorty, shortstack etc. 

These services allow you to create a personalized page where you can share multiple links.

Comment and Caption Section

You can share your affiliate link in the comment section and caption of the Instagram post. 

These links are not clickable but still, you can expect users to manually type in the URL. 

To use this strategy you need to first shorten the link because if you share your actual long and ugly affiliate link. 

Nobody is going to remember it and never bother searching it on the web.

IGTV Videos

If you create IGTV videos then you can share clickable links within the description of the video. 

But the problem is that the audience may not discover your link until or unless they expand it by clicking the ‘more’ icon. 

However, something is better than nothing.

You can still generate a lot of clicks to your affiliate offer if you have a good engagement rate.

Instagram Stories

Earlier it was not possible to add links from Instagram stories till you have 10k followers. 

But with this new update, Instagram has made it easier for small pages to promote products and services. 

With a new update now any business or creator page can add links to any place directly from Instagram stories. 

Use a link sticker to add your affiliate links.

This new link sticker can be added anywhere on the story. 

It also shows the first part of the domain name which gives users more transparency. 

Sponsored Posts 

Sponsored posts are another great way to boost your Amazon affiliate earnings.

You can share direct links in the sponsored post and set the desired action you want the users to take. 

If you have the budget then you should utilise this strategy to promote your affiliate links. 

These sponsored posts are shown to the target audience that you specify.

Post Consistently 

According to research, users who post more times per week have more followers. 

As you can see from the above image the more you post, the more followers you will get. 

Posting regularly gives more exposure and helps your followers to remember your brand. 

Try to post on time when your users are most active, you will likely get more engagement on the post. 

Increased engagement means you will get more leads to your amazon affiliate marketing business. 


Instagram shoutouts refer to when one user promotes another user’s on their Instagram accounts. 

These shoutouts can be done in several ways:- 

Paid Shoutout

These are the types of shoutouts when one user pays another user in exchange for a shoutout. It can be in the form of money, providing free products or services. 

Shoutout for Shoutout (S4S)

S4S is a simple agreement between two users to give each other shoutouts on their Instagram accounts. 

Voluntary Shoutout

This is a type of shoutout when one user is so happy with your product or service that they give you a shout out in exchange for nothing.

It is a great way to increase followers on your Instagram account. 

You can give away a free product to your shoutout partner asking them to demonstrate the use of the product with a call to action which encourages their followers to buy products from your bio link (your amazon affiliate link). 


The hashtag is a powerful way to reach the targeted audiences on Instagram.

It helps you to find the right people for your brand and more importantly, the targeted audience can discover you using hashtags. 

Using proper hashtags can skyrocket your Instagram reach and followers. 

This means more Amazon affiliate sales. 

Rules To Follow For Amazon Affiliate Marketing On Instagram

Do not use Amazon images. 

You are not allowed to use the images, text and any other information obtained from Amazon. 

Affiliate disclosure

You need to disclose yourself as an affiliate on the platform where you are promoting affiliate links. In your case, disclose yourself as an Amazon affiliate on your Instagram profile. 

Do not use start ratings and reviews 

You should avoid using the star rating and reviews from Amazon unless you have obtained a link of the customer through PA API and comply with the requirements for PA API described in the license. 

Follow promotional limitations rule

According to Amazon, “You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associate’s Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, private messages on social media networks, or attachment to email, or other document, or any oral solicitation).”

Note:- To know more about the rules, read the full guide here

Final Thoughts

Instagram is the best choice to do Amazon affiliate marketing.

Make sure you are following the policies provided by Amazon.

Growing your Instagram from scratch will take time so do not expect to get sales from day one of your Instagram page. 

The more your page will grow, the more revenue you will generate.

Take inspiration from big Instagram pages and learn from them. 

Are you ready to start your Amazon affiliate marketing journey on Instagram? 

Want more? No problem!

Read more blogs below

How To Get Free Traffic For Affiliate Marketing – 5 Ways

The 8 Most Effective Digital Marketing Strategy

The Ultimate Guide To Affiliate Marketing On Facebook

The 19 Best High Ticket Affiliate Programs (2021)

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